March 29. On this date in 1945, Shoghi Effendi wrote "There is no time to lose. The hour is ripe for the proclamation, without fear, without reserve, and without hesitation, and on a scale never as yet undertaken, of the One Message that can alone extricate humanity from the morass into which it is steadily sinking, and from which they who claim to be the followers of the Most Great Name can and will eventually rescue it."

March 29. On this date in 1945, Shoghi Effendi wrote "There is no time to lose. The hour is ripe for the proclamation, without fear, without reserve, and without hesitation, and on a scale never as yet undertaken, of the One Message that can alone extricate humanity from the morass into which it is steadily sinking, and from which they who claim to be the followers of the Most Great Name can and will eventually rescue it."

One Message That Can Extricate Humanity
29 MARCH 1945
The Divine Plan conceived by 'Abdu'l-Bahá for the American Bahá'í community, in the midst of one of the darkest periods in human history, and with which the destinies of the followers of Bahá'u'lláh in the North American continent must for generations to come remain inextricably interwoven, has, during the concluding years of the first Bahá'í Century, triumphantly emerged from the first stage of its evolution. Its initiation, officially and on a vast scale, had, for well nigh twenty years, been held in abeyance, while the processes of a slowly emerging Administrative Order, were, under the unerring guidance of Providence, creating and perfecting the agencies for its efficient and systematic prosecution. The next stage in the evolution of the Plan cannot, however, be embarked upon, until the external causes, hampering its further unfoldment in other continents of the globe, are removed through the cessation of hostilities and the signal victories already won through its initial development are sufficiently consolidated throughout the Western Hemisphere.
The tasks confronting those who have so valiantly and brilliantly inaugurated the first stage in the execution of the Great Design unfolded by 'Abdu'l-Bahá for the promulgation of the Faith of His Father, during this transitional period, are manifold, exacting, urgent, and sacred. The local administrative units, so laboriously constituted throughout the Americas, must needs, as already pointed out and repeatedly stressed, be maintained, reinforced, closely integrated and their number steadily multiplied. The spirit that has inflamed the pioneers who have set the seal of triumph on the Seven Year Plan, must under the vigilant care of the National representatives of the American Bahá'í community be constantly watched, kept alive and nourished. The literature of the Faith, particularly in Spanish and Portuguese, must be widely disseminated in both Central and South America, as a necessary adjunct to the systematic consolidation of the work that has been undertaken. Above all, the healing Message of Bahá'u'lláh must, during the opening years of the second Bahá'í Century, and through the instrumentality of an already properly functioning Administrative Order, whose ramifications have been extended to the four corners of the Western Hemisphere, be vividly, systematically brought to the attention of the masses, in their hour of grief, misery and confusion. A more audacious assertion of the challenging verities of the Faith; a more convincing presentation of its distinguishing truths; a fuller exposition of the character, the aims, and the achievements of its rising Administrative system, as the nucleus and pattern of its future world-embracing order; a more direct and intimate contact and association with the leaders of public thought whose activities and aims are akin to the teachings of Bahá'u'lláh, for the purpose of demonstrating the universality, the comprehensiveness, the liberality and the dynamic power of His Divine Message; a closer scrutiny of the ways and means whereby its claims can be vindicated, its defamers and detractors silenced, and its institutions safeguarded; a more determined effort to exploit, to the fullest extent possible, the talents and abilities of the rank and file of the believers for the purpose of achieving these ends-these stand out as the paramount tasks summoning to a challenge, during these years of transition and turmoil, the entire body of the American believers. The facilities which the Radio and Press furnish must be utilized to a degree unprecedented in American Bahá'í history. The combined resources of the much-envied, exemplary American Bahá'í community must be harnessed for the effectual promotion of these meritorious purposes. Blessings, undreamt of in their scope and plenteousness, are bound to be vouchsafed to those who will, in these dark yet pregnant times, arise to further these noble ends, and to hasten through their acts the hour at which a still more momentous stage in the evolution of a Divine and worldwide Plan can be launched.
There is no time to lose. The hour is ripe for the proclamation, without fear, without reserve, and without hesitation, and on a scale never as yet undertaken, of the One Message that can alone extricate humanity from the morass into which it is steadily sinking, and from which they who claim to be the followers of the Most Great Name can and will eventually rescue it. The sooner they who labor for the recognition and triumph of His Faith in the New World arise to carry out these inescapable duties, the sooner will the hopes, the aims and objectives of 'Abdu'l-Bahá as enshrined in His own Plan, be translated from the realm of vision to the plane of actuality and manifest the full force of the potentialities with which they have been endowed.