October 25. On this date in 1949, Shoghi Effendi wrote "Without the spirit of real love for Bahá'u'lláh, for His Faith and its Institutions, and the believers for each other, the Cause can never really bring in large numbers of people. For it is not preaching and rules the world wants, but love and action."

October 25. On this date in 1949, Shoghi Effendi wrote "Without the spirit of real love for Bahá'u'lláh, for His Faith and its Institutions, and the believers for each other, the Cause can never really bring in large numbers of people. For it is not preaching and rules the world wants, but love and action."

"Without the spirit of real love for Bahá'u'lláh, for His Faith and its Institutions, and the believers for each other, the Cause can never really bring in large numbers of people. For it is not preaching and rules the world wants, but love and action." (Letter 25 October 1949, on behalf Shoghi Effendi. Published in Living the Life, p. 21 [Ed. no. 1324 online]) [15]